It's not the first app to strong-arm users into posting what is essentially free advertising, but it does seems a particularly coercive example.
All in all, it's easy to see what Meow Chat has become so popular so quickly, but it seems like the app is not completely harmless - especially for younger users.
So why has encryption suddenly become so important to everyone?
What’s worse is that Meow Chat has ‘gamified’ attention on the app, offering users a Meow Chat score that doles out points when their pictures get ‘favourited’ or when they invite all their Facebook friends to install Meow Chat.
This last mechanism is probably why the app has gotten so popular so suddenly, with users spamming each other to earn ‘Meow Points’.
(d/b/a Tinychat.com) (“Tinychat” or “we”) provides group video chat and other online audio, video broadcasting and communication services for individuals, businesses, and organizations (the “Services”) through our website accessible at “Site”) and third party websites on which Embed Code (as defined herein) is installed to present certain group video chats.